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The Complete Guide to Getting Started with Facebook Ads

Facebook is the world's largest social network, and advertising on Facebook is an impactful way to connect with your audience.

Facebook's algorithm keeps changing, and th'1at makes it challenging to connect with fans. Still, it's microtargeting features enable it to communicate with the target audience. This essentially means that Facebook can deliver your ads to the people who would be interested in your business.

Targeting a specified set audience is budget-friendly, increases conversion rates, and boosts your return on investment.

Let's check out different types of Facebook ads and how to post your ad on Facebook. And you can make notes about what you should add to your Facebook ads.

Types of Facebook ads

  • Image ads

  • Video ads

  • Video poll ads

  • Carousel ads

  • Slideshow ads

  • Collection ads

  • Instant Experience ads

  • Lead ads

  • Dynamic ads

  • Messenger ads

  • Stories ads

  • Stories augmented reality ads

  • Playable ads

Step 1: For your Facebook Advertising, set individual targets

First of all, assort your business and audience. Think about the kind of audience you want to pursue. It would help if you had some solid grounds to measure your success against. And take your audience into account. Your goals could be any of these:

  • Increase traffic to my website from Facebook

  • Increase attendance at my event

  • Generate new leads

  • Increase the reach of our content on Facebook

  • Boost engagement for our Facebook Page

Step 2. Head over to Facebook Ads Manager

Use the Facebook Advertising Manager tool to execute all of Facebook's ad promotions. You can browse with the toolbar on the website's left side until you are in the Ads Manager. Tap on the green button in the website's top-right corner to get started on your first ad.

Step 3. Choose your objective

You can go to the page where you pick the campaign's target when you click to make a Facebook ad. With Facebook, you have got a lot of different ways to tackle an ad campaign. Usually, these approaches can fall into three different categories.


  • Objectives that add interest in your business:

  • Boost the posts you have

  • Promote the page

  • Meet the individuals

  • Increase brand consciousness

  • Increase your reach


Objectives that inspire people to start dreaming about your company and to look for more information about it.

  • Submit individuals on or off Facebook to a destination.

  • Get your app installed

  • Increase attendance at your conversion

  • Get views on videos

  • Gather leads for your business


The objectives that promote the use of any product or service by people in your company:

  • Increase conversions on your website

  • Increase participation in your app

  • Get individuals to claim your bid

  • Promote a catalog or comedy

  • Get individuals to tour the shops

You will now have to call your plan once you have selected your marketing goal.

Step 4: Define your audience and budget.

Customizing your target audience

This move is incredibly essential for the effectiveness of the campaigns for Facebook advertising. The customer can be based on the following demographics:

  • Location: beginning with a country, state, area, zip code, address, and further refinement with a radius of miles.

  • Age

  • Gender

  • Languages

  • Interests - Facebook carries on a detailed study on a person's claims, activities, and related topics.

  • Behaviors - Stuff such as purchasing action and purpose, as well as the use of devices

  • Connections - now, you have to choose whether you want to screen the ads to the connected entities or those who are not connected to the buffer.

Setting your budget

Now, once you have your target audience, the next step is to decide your budget. It depends on the outcome you expect. Most importantly, it would help if you spent less than you expect to earn as an advertisement is not a sales guarantee. You can choose your budget for a day or lifetime:

  • Daily: A daily account is an average amount of what you'll spend every day.

  • Lifetime: A lifetime budget is the maximum amount of money you expect to spend during the lifetime of your advert set.

Step 5: Create your advert

This is when it gets interesting! Now it's the time to pick photos or videos, the headline, the body text, and where Facebook will display your ad. You get ninety characters for the reader to share. A short message will appear over your pictures.

There are two ways to produce the ads; use an existing post, or create a new advert.

Using an existing post

You can build your ad using a current post that has already been posted on your Facebook page for certain forms of ads, such as boosting content.

Creating a new advert

The first task is to pick the style you would want to use for your commercial if you wish to create your ad from a blank canvas. Depending on the conclusions you like, Facebook adverts look subtly different.

Step 6: Choose your ad placements

Advert positioning determines where the commercial is displayed. You will select the places at which your advertising will run with Facebook advertisements. Advertisements can appear in the smartphone news feed, desktop news feed, and the right column.

The placements can help in following

  • Increase brand awareness

  • Boost your posts by increasing reach

  • Get video views and induce buying

  • Get installs of your app

  • Increase engagement in your app

  • Promote a product catalog

  • Increase conversions on your website

  • Send people to your website

Step 7: Place your order

Your commercial is good to go now. Click the 'Place Order' button at the bottom right of the screen to apply your ad. If your ad is posted, it will