Social Media Marketing Statistics Important to Small Businesses

From various entertainment purposes to socialization, and for even news, we use social media. It can also be utilized for marketing purposes; it has risen as one of the primary marketing channels.

Studies show that over 40% of the world's population can be easily found on social media, so if we strategize every move, you can quickly get in touch with your intended audience.

If you believe in social media and its power, you still need some hardcore evidence to support your view. People out there don't think about social media marking just as much as you do. Having sufficient data also facilitates your decision to post content for marketing on a specific channel and a particular audience interested in your products.


Here are some social media statistics data to ease out your marketing efforts and get higher ROI.


  • Almost 50 percent of the world's population uses social media. This means more than 3 billion users worldwide. The (Statista)

  • 90.4% of millennials, 77.5% of Generation X, and 48.2% of baby boomers were active social media users in 2019. (The Emarketer)

  • Social networking is used by 54% of social browsers to study goods. (GlobalWebIndex Index)

  • On social networks and texting, each person spends an average of 2 hours and 22 minutes. (Web index Global)

  • In 2019, 321 million new individuals entered social media, taking the number from 3.48 billion to 3.8 billion social media users (a rise of 9%) in 2020. (the Hootsuite)

  • For an average of two hours and 38 minutes a day, Millennials are logged into social media while Gen Z logs on for two hours and 55 minutes. (Economic Forum of the World)

If we take some statistics into account, 70% of the U.S. population have enrolled themselves on at least one social networking site. Social media marketing can help you connect with a variety of customers and a vast community. It is cost-efficient and even cheaper than newspaper, television, or audio marketing.


And as we take a closer look, 79% of the Americans can be seen active on Facebook. And this makes Facebook the most popular platform. So if you are looking forward to starting your marketing, then Facebook is a good option. Other apps viz Instagram, youtube, which also provides a massive platform for your business's advertisement and progress. Social media marketing statistics show that an average internet user has 7.6 different social media platforms.


Moving on to the next step, when people have used your product or service, around 71% of them are expected to recommend that brand to their friends and family. Social media will make or break your company nowadays. Suppose the product or service you are selling is worth it. In that case, you will have a tremendous demand, but vice versa. If your reviews are not good, your existing customers will start to decrease.


Social media also serves as a platform for customer service opportunities, and it should not be ignored. Make it a ritual to check your accounts and reply to their comments and suggestions daily as your visitors won't like it if you miss them. If you engage with your customers, they start to believe in what you sell, and it creates a connection between you and your audience. Building a relationship with your prospects goes a long way.


If you found the content we presented relevant, then keep reading. We have some tips that can help you build your business.

  • Growing your brand awareness: it will be easy to spread the word about your goods and mission through social media marketing.

  • Developing your traffic: Your traffic can increase immensely by using social media and connecting it to your website.

  • Promoting your goods and services: Basically, this is why you invest in ads, right?

Using Social Media To Grow Your Brand Awareness


Create Brand Recognition

Brand recognition. This word carries a lot on it's back. Once people start recognizing your brand amidst your competitors, you have a great chance of being their priority. And social media is too good at building your brand effectively.


And the reason we ask you to opt for social media instead of other media channels is that it can bring up your brand to your customers' sight quickly and effectively. Social media promotes your brands to the customer even when they are not looking mainly for the product.


Generate A Conversation Around Your Brand

To generate conversion around your brand, products, and partners, you need a robust social media marketing strategy.


You can post something relevant to your brand, asking questions. You can witness vital feedback that can motivate others, just reading your comments to convert into actual sales.


Learn how to communicate via social listening with your audience

Monitoring social conversations around specific topics can be a great source of information. You can introduce highly required products but out of reach due to their prices or non-availability in certain countries.


Once you learn about your audience's concerns about the kind of products or services they are struggling with. You can create content and hit those pressure points to gain the best results regarding brand image and revenue.


Tell Your Brand's Story

Social media can exceed your expectations in terms of options it can provide. If used tactfully, the results you get can be far more than any other marketing channel. Try posting a story about your brand that should be personalized yet appealing. It could be an elaborate one or just a short paragraph that describes you, your reason, and the motive you have behind selling your product or service.


Gather Data From Audience Research To Improve

Social media can be a tool to gather information and get hold of those keywords your audience prefers, helping you climb the SEO ladder. It is known as audience research, and it's similar to social listening. But this is focused on a specific product.


Providing excellent customer support that will keep your followers happy

Customers now expect businesses to deal with their requests via social media.


Good customer service investment will create positive relationships between your business and your clients. Even with social media, the customer service problem remains as challenging as it was before.


Social networking enables clients' direct communication and feedback. Businesses may also respond to their clients immediately. Having a social media customer support plan is highly relevant. Almost half of U.S. consumers use social media to ask questions about goods or services.


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