Our Expertise And Knowledge As a Web Designer
Web designer Is it just us, or has it a nice ring to it? And it's not just a catchy title learning web design that can produce an exciting and fascinating career, especially for a creative problem-solver like you.
But it can only be an overwhelming idea to get started with web design. You may think secretly: What are web designers doing? Or even maybe: what is web design? (Yes, we were there at one point, too!)
You need some answers to the big questions as you consider whether web design is the right career path for you: What do you really need to know? Do you need to learn to code? What tools do you need to have? How about managing customers?
Don't be afraid! It's easier to get started designing websites than you could imagine. Just start with these skills in web and visual design and you'll be on your way soon.
How to Learn Web Design: Tech Skills 101
Let's go over the technical side of becoming a web designer first. All those strange acronyms and terms may seem intimidating, but as soon as you get to know them, they're actually pretty simple (and super fun!).
1. VISUAL DESIGN
It might seem obvious that you need to design knowledge to be a web designer, but visual design focuses on digital products, so it might be different than what you expect. In this case, design principles are what determine the look and feel of a site. They can range from proportions to typography, to grid systems, to color theory. In other words: visual design is your chance to dig into creating mood boards and type hierarchy and experimenting with web fonts and color palettes.
Here come those funny abbreviations! UX stands for user experience, or how people feel (calm, frustrated, etc.) when they use a website. Above all else, UX is about approaching your designs from a user-first perspective—how can you design a website that helps them get exactly what they need?
To do that, you’ll research your users and create “personas” (profiles of imaginary ideal users). You’ll layout the pages and content with a site map. You’ll figure out the path users take on your site in user flows. (For example, do they always click straight through to social media? Or are they just looking for contact information?) And you’ll build wireframes to sketch out the key parts of each webpage. All of these components are essential to practicing user experience design.
Pro tip: Still confused about the difference between all these types of design skills, and which one you should learn first? We recently broke down the difference between visual design and web or website design, as well as UX design and graphic design if you want more clarity!
3. DESIGN SOFTWARE
Like any craftsperson, to do your work you need the right tools. Knowing your way around the industry standards will be helpful in every case and critical in many. While designing a website can be done right in a web browser, tools like Adobe Photoshop, Illustrator, and Sketch are ones that almost all designers use for important parts of their job like creating mockups, designing assets (think logos and images), and of course modifying and enhancing photos. You should learn how to use them (although, if you’re just getting started, consider trying out a few free photoshop alternatives instead)
You might not have imagined that a web designer would need to know how to code. But nowadays it’s an expected skill for most design jobs. HTML stands for HyperText Markup Language, which is the coding language used to put content on a web page and give it structure. That means it’s how you turn a bunch of words into headlines, paragraphs, and footers. And it’s also how you get the “cool” content like photos, videos, and graphics on a website.
And then there’s HTML’s partner, CSS or Cascading Style Sheets. CSS is the code that tells browsers how to format and style HTML for a web page. In other words, it’s what makes all the text and other content look good. With CSS, you can adjust the colors, change the fonts, or add a stunning background—and so much more! This is where your eye for design really shines and how you can put your creative stamp on every site you create.
Pro tip: If you want to start learning web design for free, HTML & CSS are great skills to start with. We’ve got our free 10-day coding boot camp if you’re ready right here and now. Otherwise, take a look at our roundup of free resources for learning to code.
Soft Skills (Or the Secret Weapons Every Web Designer Needs)
Now that you have the design and tech parts down, you only need to add some management to keep yourself organized and effective in your web design work. These are the skills most web designers swear by, so save yourself some time by learning them now rather than later.
6. TIME MANAGEMENT
Whether you’re interested in learning web design to go freelance or to work for a company, you’ll need to stay on top of your schedule and your projects to be a standout web designer. This can mean getting to know productivity apps like task lists or calendars or, especially if you’re in a large organization, learning project tracking tools like Trello or JIRA. Whatever the tools, mastering the art of prioritizing and tracking your work will be essential for your success (and sanity!) in the busy world of web design.
Staying in touch and getting your point across are also must-have skills for a designer. You can’t make a living from building websites without great communication. You’ll need to keep clients up-to-date on the progress of their projects plus pitch ideas and explain your creations. You might even be called on to do some copywriting or editing for sites, especially if you’re running your own one-woman shop. So buckle down on your writing and your presentation skills, and you’ll be sure to get your point across in every situation.
8. SEO / DIGITAL MARKETING / SOCIAL MEDIA
The skillset of SEO (search engine optimization), digital marketing, and social media might seem like it’s meant more for a salesperson than a web designer. But, since the Internet is the way so many companies sell today and since you’ll also need to sell your web designer talents (when you’re looking for a job or for freelance clients), you should wrap your head around them, too. Even knowing the basics of each and keeping them in mind for both clients and your own sites will get you a long way in your web designer journey.
9. BUSINESS / CLIENT MANAGEMENT
And, understanding the bottom line as an employee or as a freelancer will help you make sure that you or your company is profitable and sustainable. You don't have to go back to your MBA but you should have an idea of your employer's or your own business' goals and finances so that you can use them to guide your work. And if you're designing for customers directly, you should have a plan to make sure your cash flow and project backlog is both healthy and feasible in the short and long term.
HOW TO LEARN WEB DESIGN ONLINE
As you can see, the talents you need to be a web designer are nothing mystical or mind-blowing, but then there is the issue of when and how to practice them. As you develop your skills and your future in web design, a base on the tech side and a strong grip on the organizational pieces would help get you moving and be there for you.
Pro tip: No design or coding knowledge is needed to get started on any of our courses. So join us now in making the thrilling and interesting web design job you've been dreaming of.