Ambreen Ghazi
- Sep 3, 2021
- 5 min read

New Marketing Ideas, Strategies & Channels For 2022

The year 2021 is nearly over—phew! As you finish off your campaigns for the year, the vicious (sorry, I mean, creative) cycle begins again. It's time to clear the slate and begin planning for 2022.

Planning may be a tough endeavor, especially if you have time-sensitive commitments or just need a vacation at the end of the year. But I assure you that being deliberate in your preparation today will save you worry and time in the long run. To be honest, a plan isn't the final aim; it's the process of preparing that's valuable in terms of likes.

So, first and foremost: What do you have in mind?

Your marketing strategy should perform as a guide for the upcoming year's decisions. Consequently, every decision you make for your 2022 marketing should complement the concepts and channels they will implement and be written out in your strategy.

But what if something goes wrong? They most certainly will! That is why your approach will be beneficial. Whatever occurs in 2022, your plan will ensure that you stick to your company model and marketing objectives. That's why it's essential to start developing your marketing approach today, and it should serve as a year-long basic and adaptable guide.

Here are five measures to take when you plan your marketing for 2022.

1. Take a look behind you to get a better view of what's Ahead

The first step in establishing a strategy for 2022 is to take a step back and examine what performed and what didn't last year. You won't be capable of going forward unless you evaluate your existing situation honestly. Are you pleased with the present condition of your sales? Did you achieve your objectives? Do you have a strong understanding of who your consumers are and where they are? Did you get the return on investment you expected from your creative campaigns?

Take some time to review the outcomes of your campaigns to see how they performed and whether you are happy with the results. What went well, and where do you see areas for growth and suggestions for strengthening the campaign or future iterations of similar attempts.

Furthermore, conduct a marketing SWOT analysis to identify any weak points and features of your organization or industry and audience changes that you wish to capitalize on in 2022. Because so much has occurred in the last year, performing the same assessments from the previous year is unlikely to be sufficient.

2. Strive to achieve your goals

After you've given some thought to your 2021 marketing strategy, you'll want to start setting some measurable objectives. Start preparing your 2022 marketing strategy by choosing what you want to achieve this year, based on what you learned from your 2021 assessment. What are your top three to five marketing-related goals, and what are the KPIs or indicators of success that you are or will be tracking to ensure you meet them next year?

While it's admirable to be positive about your goals, you must also be realistic. Tell the truth to yourself. Setting unattainable objectives may be discouraging and decrease overall productivity, especially if you're a new business. Instead, take modest steps.

Make sure your objectives are clear and practical. Your measures are designed to keep you on track throughout the year. To hold oneself accountable, create precise deadlines and calendar metrics assessments.

In addition to creating goals, you'll need to figure out what KPIs will assist you in analyzing your strategy's performance. KPIs in marketing might be difficult to develop based on your company's stage, budgets, and schedules. However, several signs will help you stay on track to reach your goals with any method. It's all about being truthful with yourself.

3. What’s in Your Wallet?

The phrase "budget" may send shivers down your spine, and that's very acceptable. The money topic is frequently awkward, but it is very required. Here is some knowledge to assist you in deciding how to spend your marketing dollars:

Create a list of all potential channels (ex., software, new personnel, advertising, content creation, etc.).
Concentrate on channels that are in line with your marketing objectives.
Keep a stare out for any potential hidden fees (ex., consumer insights research).
Spend your money in areas where your clients are. It may take some time, especially at first, but employing KPIs will assist you in determining your ROOs and ROIs.
Don't be shocked to deviate from your original plan. Stop paying for anything if it isn't operating the way you want or need.
Solicit assistance. Schedule budget check-ins every quarter or whenever you feel it is essential to ensure that your staff is aware of your budget.

4. Target Is More Than Just a Store

Without a well-established following, marketing efforts are futile. Consumer habits and behavior have evolved in practically every business in several years. Maybe it was you who changed—fantastic! That's Now is a perfect moment to determine whether your previous target market is still your current "correct" audience. It may be worthwhile sending out questionnaires or organizing a focus group to discover what has changed. It is especially useful when considering product line expansions, pricing hikes or decreases, or new campaigns or channels. The only way to determine whether it's correct is to ask because your current audience is always aware of what's going on.

Speak with your consumers. You most certainly have the means to communicate with your loyal consumers. Make use of them. Set up Instagram polls, send out a tweet asking consumers for their thoughts, utilize your comment area to chat with clients, and ask your repeat customers about their favorite goods when they visit your business. The possibilities are limitless!

Once you understand where your target market is or how they are changing, you can begin building tactics and campaigns that communicate directly to them and, as a result, convert at a greater rate. Isn't that the ultimate goal?

5. Flip Through Your Channel Guide

Make a data-driven conclusion on whether the channel tactics succeeded using the relevant analytics from the 2021 efforts. Then, using a 30-, 60-, and 90-day tactical plan, honestly examine market trends, industry-specific estimates, and your understanding of your target audience. It is where 2022 responsibility will come from, whether you're using complicated tools or a basic spreadsheet. Recognize that this plan, like any other, is a hypothesis, and be willing to change it if needed.

Make a list of all the questions you have for yourself. Has your target market changed? Is your target audience older, younger, or from a different part of the world than you anticipated? What types of organic and paid content was the most effective? Asking the tough questions can assist you in determining where your budget should be allocated. As the world reopens (hopefully), you could opt to spend less time on digital platforms and more money on conventional print advertising or in-person events. Begin a list of actionable deliverables to support your goals as you determine the channels via which you will contact your target market. The more straightforward you can be, the more useful you are.

Nothing is fixed in stone at the end of the day. If the results of your postulated plan aren't what you expected, modify it. To assist you in getting the intended result, rethink your goals, budget, target market, channels, and deliverables. If this appears to be a lot to handle, you most likely have 20/20 vision since it is. Marketing is a difficult endeavor, yet it is critical to any brand's success.