If you want to assess social media's need for your business, it's best to embrace yourself into social media self-evaluation. Even if you don't happen to be a professional, you can still optimize your online presence by following these simple steps.
5 Step for Social Media Evaluation
Try to be honest with these questions, and in the end, you will find yourself in an advanced stage of your social media presence.
What Are Your Social Media Platforms?
Even for a B2B business, it's advised to have a social media presence on Facebook, Twitter, and Linkedin. These channels have massive traffic, and it increases the credibility of your business.
Suppose you want to increase your presence, or your business demands glamour. In that case, you can add Instagram, Pinterest, Tumblr, and Snapchat to your list. It's advisable to keep the presence limited to 2 or 3 social networks instead of 4 or 5 to maintain quality. Performing really well on social media's narrow channels is better than performing a bit off in extensive systems.
And if you are considering strengthening your SEO, it's highly recommended to create a Google+ account. That helps in giving a searchability boost.
How Often Is Your Business Posting?
There's a difference between being active and being annoying. If you take too much space in someone's timeline, there are sure chances that people start to unfollow you. It creates negative publicity. For instance, if you post 5-6 posts a week on Facebook, it becomes nearly unbearable for a person that's active on an everyday basis or posting like 12 tweets a day! You are not a celebrity, so coming up, again and again, makes you itch, people want to get rid of. Even on Linkedin if you have around five posts a week, that just darkens your image.
All I want to convey is that you have to maintain balance. Advertise your product in such a way that people find it worthwhile. When it comes to social media, it's all about creativity.
What's The Quality Of Your Posts?
Firstly, let's cut down the length of your post. The last limit of writing a post should be 140 characters or three lines. If you want to talk more about your business, try blogging but on social media, make it short up to the point and engaging.
If you accidentally miss out on a spell check, it reeks of unprofessionalism.
Hashtags thrive on Twitter and Instagram. But it does not mean you add ten hashtags to a post. It's better to play safe by adding one or two relevant ones at the end of your post.
Don't make your social media accounts too shallow. Always try to educate your followers by adding relevant links. And try to convey a message that you are an expert in your field.
Don't be boring. Post pictures and relevant, funny videos. In the visual world, you're lost if you post text posts or low-resolution pictures. You have to be appealing for people to be interested in.
The final point. It would help if you turned the attention into a business. It's essential that people who are your community turn out to be your business too.
How Much Engagement Are You Getting?
How do you know that your followers like what you do? Great content always results in likes, shares, favourites, retweets, comments, and replies. Suppose you don't get any kind of positive response. You are definitely doing something wrong.
You can even try "boosting" or advertising your posts.
Once results start rolling in, try to reply and nurture those conversations. Thank people for good reviews, answer their questions. Your active community will begin turning into referrals with your stellar social presence.
How Are You Tracking Roi From Social Media?
It's not an excellent option to spend time on something that certainly does not have a return on investment. It's advisable to implement a tracking system based on your goals.
You can add those tracking URLs to know when your social media community members turn into a lead. It helps to assess how much you pay and how much you get in return.
The best part about social media marketing is cheaper than other tactics. You know what's working best for your strategies and goals.
To conclude what I meant, social media marketing is an excellent tool if you use it wisely. The essence of the entire social media scene is that you have a window of fewer than five seconds, and you have to impress your potential customer through it. People use social media when they need to relax. We mustn't irritate them, and on the contrary, we can't waste this channel by underselling our business.
Suppose you happen to be a professional looking for the right amount of social media presence and need a professional. In that case, you're in the right place. We at Virtual ZX have an experienced team handling various social media marketing channels. Do check us out and feel free to ask any questions.