Do you use hashtags?
Most of us do - they're an excellent way to join in on a Twitter conversation or gain extra exposure for your Instagram pictures and videos. Sometimes hashtags, such as #BlackLivesMatter, become so strong that no more words are required in your message.
Brands may benefit from hashtag campaigns as well. Before you begin your campaign, you must thoroughly research what others are doing and what makes their campaigns effective, identify your goals, and create your campaign to support your KPIs.
Why brands start hashtag campaigns?
Here are some of the leading advantages of a hashtag campaign:
Improve the number of people who see your content.
Increase exposure of your company's products or a charity cause.
Increase the number of followers.
Increase traffic to your website.
Create a brand advocacy community.
Increase conversions by displaying social evidence
A few of these significant benefits should serve as goals for your hashtag campaign, guiding your approach and content production. And, as with any other promotional campaign, the goals will define the success measures.
For instance, are you tracking the growth in engagement? Or do you want to increase the number of followers and website visitors?
After you've decided on your goals and key KPIs, here's a four-step process for creating a hashtag campaign:
Research your brand and competitors
Create a memorable hashtag
Publish hashtag content with advocates
Measure the results of your hashtag campaign
1. Research your brand and competitors
Begin by examining your content and how buyers now discuss your items on the internet. Is your brand or product previously mentioned on social media channels? Consider boosting that message with a branded Instagram hashtag campaign, for example, if any, and the engagement seems natural. User-generated content initiatives let you reach a wider audience while highlighting your most active and engaged consumers.
Take a glance at what your rivals and other comparable firms are doing if you're just starting up and there hasn't been a clearly defined strategy for utilizing hashtags. You can always gain from other people's successes and mistakes.
2. Create a memorable hashtag
Developing a distinctive hashtag is important to achieving any hashtag campaign, particularly if you are hosting a short-term hashtag competition.
The most useful hashtags are those that are well-received by your consumers. Consider the research you may have done on social media channels and other touchpoints and interactions with customers. Do you offer a live chat feature on your website, or do your staff members interact with consumers in person? Are there any catchy slogans or terms that clients utilize regularly? Make sure the hashtag isn't too long and isn't already being used by someone else. You want to control the search results for the hashtag you're going to use.
3. Publish hashtag content with advocates
Without the help of advocates, no campaign will be a success. Your advocates might be members of your team or workers who use the hashtag for the marketing campaign in their accounts. Influencers are involved in many hashtag campaigns.
Customers, on the other hand, are frequently the true advocates. They might be lovers of your items who are willing to spread the word in specialized communities. Alternatively, they may market your goods and services in their local communities
4. Measure the results of a hashtag campaign
Finally, analyzing the achievements is just as important as developing the campaign. If you want to persuade your team members (and the boss!) that hashtag campaigns are worthwhile, you'll need to provide data to back up your case.
Your objectives determine the measures and outcomes. When you integrate a hashtag feed on a website, you can also examine website analytics, including time spent on site and conversions using Google Analytics and similar tools.