top of page

Budget For Digital Marketing

We're going to take a look at your digital marketing efforts and show you how you should be thinking when it comes to allocating your budget and making sure it's effective for your resources and your digital plan.

Set the Goal One of the most critical initial steps in figuring out a digital marketing budget is solidifying a clear, concrete goal or goals. You don't want to take a "throw everything at the wall and see what sticks" approach since that will waste both time and money. however, you must know what you are trying to achieve. Are you looking to boost brand awareness? Create more brand loyalty? Are you merely interested in increasing revenue or customers?

Analyze the Past Another step you need to take when it comes to digital marketing is to see what has worked and what has not. That applies both to the efforts of peers and competitors, but especially for your own efforts.

Allocate Based on Success

Once you have a goal, and you have an idea of what's been working and what hasn't, you can start breaking down your budget based on priorities and success. Shift the budget away to something that is getting you better results, rather than keeping the money in place for a technique that data has revealed is not working for your needs.

Look to the Future Techniques that have worked before are important to keep in mind, but just as important is keeping an eye on the future. Current trends in digital marketing are critical to watch for, but if the business analysis points to new opportunities and venues, always be aware that getting in early and having a "first-mover advantage" can be a huge benefit.

  • Breakdown Your Requirements​

  • Plan Your Content Creation

  • Choose Your Platforms

  • Monitor Your Results

Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective?

Identify your marketing objectives

What are your main goals this year?

  • Audit your past results

  • Evaluating your options

  • Allocating your budget

  • Don’t forget about marketing software

  • Save some for trying out new strategies

When you plan your budget, follow the tips outlined in this article and focus on your objectives and your past results – without overlooking the importance of trying new tactics and strategies as well.

1. Start with a clear direction

By the time you’re spending next year’s money, you need to know not just what you’re doing, but how much of it. Setting goals won’t just help you pick a final number, it also narrows your focus.

2. Analyze past efforts

What strategies did you spend your money on last year? And of those, which ones were most successful? Which ones were a dud? Which ones showed promise for future tests?

For projects that aren’t going well, you have two options: kill it off and spend the money elsewhere, or figure out how to improve them.

And don’t forget to set aside some cash for testing new strategies – a lot of marketers keep 20% reserved for experimenting and trying new things.

But however you choose to divide things, don’t start off the new year by throwing more money at ineffective marketing channels.

  • Research industry trends

  • Crunch the numbers

What factors determine how much I should be contributing to a marketing budget?

  • Company Revenue

  • Position Within Your Industry

  • Your Goals

So How to Calculate Your Digital Marketing Budget?

  • Now that you know the factors that contribute to your marketing budget, let’s look at exactly how you can calculate your own. First, Determine Your Annual Revenue

  • This should be the easy part.

How much money did your business make in the past year?

Look at the gross revenue before deductions and allowances – not net revenue – to get the right figure for the calculation.

Then, Research the Cost of Marketing Services!


Determining how much you should allocate to your marketing budget can be confusing. But, if you consider these factors and the simple formula included in this post, you’ll be well on your way to setting up a successful digital marketing budget for the year.

2 views0 comments
bottom of page