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Become a Digital Marketing Specialist Learning Path

Digital Marketing is a rapidly growing field with emerging demand for skilled professionals. You can notice that in daily life, like getting an Email or searching results from google or a post on Facebook and Instagram. If you are interested in digital marketing and want to build a career in it. Let's check out the options available for specialization. If you choose any one of them, there are good chances that you land on an excellent digital marketing job as companies are looking out for skilled professionals.

Digging Further into Digital Marketing Job Market

In today's dynamic world, companies are looking to expand their digital marketing budget, which requires professionals skilled to do so. For instance, SEO jobs have increased by 43 percent between 2017 to 2018, while content marketing jobs have increased by 33 percent during that time frame. But still, companies have difficulty finding the right professionals with SEO knowledge or advanced digital marketing knowledge.

How to Become a Digital Marketing Specialist?

Let's explore more about digital marketing specializations and know more about each. Reading further will definitely help you out in narrowing down your path for a Digital marketing specialization.

Path 1: SEO Specialist

As search engines like google keep changing their algorithms, companies need people who can update it frequently. And that's when they need an SEO specialist who has skills, persistence, and time to rank high in search engine results. Which makes it one of the highest-paid jobs in Digital marketing. You can opt for a master's SEO program, which starts with Advanced SEO, then Advanced content marketing and Advanced web Analytics.

Path 2: PPC Specialist

Pay-per-click is an advertising framework where advertisers pay for their ads only when it's clicked on. It's like buying visits to the website instead of earning them through SEO. It incorporates strong analytical skills, project management, and attention to detail for success in PPC. If you specialize in PPC, you can master the art of paid campaigns, learn the principles of PPC and paid search, and learn how to generate paid traffic using various PPC marketing channels. You can work with ad remarketing campaigns, cookies, and third-party agencies if you know display advertising.

Additionally, speaking about how to optimize conversion rates implies learning a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and websites. Moreover, understanding web analytics explains how to interpret and act on a wide range of data to improve your PPC results. To prepare for a job as a PPC specialist, go for a master's program that focuses on advanced PPC, Display Advertising, Advanced Web Analytics, and Advanced Website Conversion Rate Optimization.

Path 3: Social Media Marketing Specialist

Social media is essentially used to generate, share, or advertise content in various forms of pictures, videos, or ideas in virtual communities. Studies show that social media will have over 3 billion users by 2021. Businesses are gathering themselves for a massive social media presence for the upcoming market needs. To bag a job as a Social media specialist. You need to pursue as Social media master's in Advanced social media marketing, Advanced content marketing, and Advanced Web Analytics. Once you learn the most advanced techniques to attract traffic while promoting and protecting your brand's online reputation and how to use web analytics to gather data. You will be fit for a job as a social media marketing specialist.

Path 4: Digital Marketing Specialist

Digital marketing specialist is the path that gives an in-depth knowledge of the most critical digital marketing areas. If you emerge in this path, it will make you an excellent leader for a team of SEO, PPC, and Social media marketing specialists. Companies need a leader to make informed decisions that are best for the overall strategies and goals. A professional puts together all the channels for an excellent outcome. Try to find a digital marketing master's program covering Advanced web Analytics, Advanced SEO, Advanced PPC, and Advanced Social media marketing. You will eventually have the skills and knowledge of email and mobile marketing conversion rate optimization, strategy, and a lot more.


There's no need for a formal university degree to be a digital marketing professional. All you need is the will power to learn about it. Just keep these pointers fresh, and you're good to go.

  • You need to be well versed in every digital marketing channel.

  • Learning something new every day is a vital part of the digital marketing world, and it should be a part of your daily routine.

  • The salary and compensation depend totally on your quality, efforts, and experience.

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